• Innovative Mappo app is now pre-integrated into SPARQ OS, P3’s flagship in-vehicle infotainment (IVI) system
  • Mappo’s AI-powered platform creates millions of popular culture points of interest, including books, movies, TV series, sports, and cuisine, all related to countless points of interest on a virtual worldwide map
  • With Mappo integrated into SPARQ OS, every journey can be unique and enriched with location-based information that’s entertaining and engaging

Stuttgart and Tel Aviv – 04 June, 2024P3 digital services, a technology leader in In-Vehicle Infotainment (IVI), has joined forces with Mappo to further enhance the driving experience for users of SPARQ OS IVI. The highly innovative Mappo app is the latest addition to the SPARQ OS platform, and now comes pre-integrated.

Mappo employs a combination of AI and location-based technologies to provide an in-car app that offers culture-oriented travel recommendations based on books, movies, music, cuisine and more. Mappo has developed a technology platform that extracts and creates myriad items of content and adds millions of points of interest on a virtual worldwide map. Its Natural Language Processing (NLP) technology scans texts and automatically creates short snippets from literature, historical reference books, film, and other sources, all pertaining to the user’s current or specified location.

In-vehicle integration provides SPARQ users seamless voice control, whether they want to discover interesting new places, or shed new light on a familiar city or town or learn more about an extraordinary landscape or phenomenon in the natural world.

Mappo helps travelers to seamlessly explore locations based on their interests, intuitively, simply using voice. For instance, the user can ask aloud the SPARQ VPA (Voice Personal Assistant): “What is that building?” or “What should I look out for in this museum?”

From a quick stop at the local shops, the daily commute, or the big road trip adventure, every car ride can be made more interesting and pleasurable through Mappo’s illuminating and fun content.

We’re really excited to now be part of the dynamic SPARQ platform. We look forward to building on our partnership with P3, and engaging with both OEMs and their customers, to elevate driving enjoyment, making every trip richer through learning about culture and history, meanwhile having fun.

Deddi Zucker
Founder & CEO of Mappo 

Mappo is an ideal enhancement to the SPARQ IVI ecosystem. Because both platforms have location-based technology at their foundation, Mappo a natural fit and we’re certain SPARQ users will enjoy engaging with the Mappo culturally inspired app, whether their time in the car is brief or extended. SPARQ own Voice Personal Assistant powered by Hey Jane just become superpowers.

Marius Mailat
CTO & Managing Director of P3 digital services

Mappo’s reach has grown rapidly since its 2016 inception. Having supported the development of the app, Ford became the first automaker to offer its customers an in-vehicle Mappo experience in selected vehicles. Mappo has also been adopted by VW’s software company Cariad.

SPARQ OS is the dynamic and rapidly developing IVI solution developed by P3 based on Android Automotive OS, the fastest growing in-vehicle operating system in the world today. SPARQ OS’s cockpit platform includes a diverse app store, smart navigation, digital and personal voice assistant, charging, media and entertainment. It features fully automated over-the-air software and firmware updates, ensuring always-up-to-date functionality and promoting sustainability.


About Mappo

Mappo is a startup technology company based in Tel Aviv, founded in 2017 by CEO Deddi Zucker. Mappo is a location-based entertainment channel that provides drivers, passengers and pedestrians a revolutionary way to enhance and explore their journey, through a unique combination of location-based stories, entertaining facts, trivia and riddles. The Mappo app  guarantees unique and cultural driving experiences. mappo.world


For media information:

For Mappo:
Yuval Vaingast
+972 52 8000 404

For P3 digital services:
Cynthia Ritchie
+44 20 4518 7555