Stuttgart Germany – 6 October, 2022 – International technical consulting and IT solutions provider P3 and 3 Screen Solutions (3SS), leading provider of software solutions for set-top boxes (STB), Smart TV and multiscreen entertainment, announce their new partnership and a new collaborative technology platform that brings Android Automotive-powered super-aggregation to passenger cars and commercial vehicles in SPARQ OS.

The partners are co-developing a game-changing in-car infotainment system that includes an on-the-go video entertainment UX (user experience) powering all in-car displays built on Google’s Android Automotive OS in SPARQ OS.

“Consumers have more free time in the car today; being on the road is no longer a barrier to doing something productive or fun“, explains Adnan Ertural, 3SS Head of Automotive. “They have the option of checking out the latest news headlines, they might watch a movie, make video phone calls, play games, or catch up on work.”

3SS’ 3Ready platform enables customized video entertainment services, with next-level UX that can be configured flexibly and targeted in real-time.

“With its established global track record in delivering world-class video experiences, 3SS is the ideal entertainment partner for our Android Automotive OS platform Sparq,” comments Marius Mailat, P3 Digital Services Managing Director and CTO. “Bringing together our respective and complementary technological know-how and industry experience, and our shared vision, P3 and 3SS have embarked on a journey whose destination is transformational In-Vehicle Infotainment.”

The benefits of the new 3SS+P3 solution for in-car entertainment are myriad: It brings the much-loved content super-aggregation experience to the car, using Android Automotive OS, with passengers able to access a rich variety of pre-integrated third-party content and apps. Enhanced content discovery and aggregation mean that everyone in the vehicle gets personalized entertainment, from video streaming to music. Furthermore, this diverse content offering can be efficiently enhanced and adapted in real-time via a remote management platform.

About 3 Screen Solutions (3SS)

3SS delivers experiences people love. We enable seamless entertainment experiences across all screens, for and together with service providers worldwide. 3SS is the go-to partner to co-create the best possible services in an agile, open and collaborative way.

Founded in 2009, we are an acknowledged leader in system integration, software engineering, UI/UX design innovation and solution architecture. We created 3Ready, the world’s leading Entertainment Ecosystem, to accelerate launches of entertainment services on all devices, co-create and enable customer-centric innovation.

The award-winning 3Ready Entertainment Ecosystem counts 20 operators with 35 million users reach, and two automotive projects. Major operators worldwide rely on 3SS innovation. These include A1 Telekom Austria Group, Swisscom, Tele2, Allente, Proximus, TCC Uruguay, Elisa Estonia, Altibox, ORS, Yes, Vodafone, Norlys, Liberty Global, SES, Eutelsat, and O2/Telefonica. Broadcast customers include ProSiebenSat.1, Joyn (ProSiebenSat.1/Discovery), SUPER RTL (TOGGO), n-tv, Blockbuster and Viacom, among others.