• Road.Travel has been integrated into SPARQ OS, P3’s flagship in-vehicle infotainment (IVI) system
  • The app provides driver and passengers with carefully curated information on local attractions and amenities that can enrich any journey, making the on-the-road experience more fun and interesting
  • Road.Travel’s curated itineraries can integrate with any installed navigation app chosen by the user; it is now operational with ElectricRoutes and Sygic, both navigation systems within the ever-expanding SPARQ platform

Stuttgart and London – 8 January, 2024P3 digital services, a technology leader in In-Vehicle Infotainment (IVI), and Road.Travel, provider of curated electronic travel guides and information for navigation systems, have teamed up to enrich the driving experience for users of SPARQ OS IVI.



Android Automotive-powered SPARQ OS is now pre-integrated with the Road.Travel app, which delivers journey guidance and tourist information beyond what is typically available with navigation systems. It provides driver and passengers with curated routes, and useful ancillary information, all of which adapt to travellers’ needs. Users can choose the destination based on their interest, actively selecting a road trip with places they want to see and learn about.

Drivers of vehicles running SPARQ OS IVI can now browse, select and follow any of Road.Travel’s curated itineraries directly through their car navigation systems, bringing meaningful curated road trip content directly into the vehicle.



Alongside visual display of content, Road.Travel features voice narration which informs and entertains the vehicle’s occupants with live commentary on scenery, or historical landmarks and other attractions and amenities while en route.

P3 has integrated Road.Travel with advanced Sygic navigation, and P3’s own ElectricRoutes system, both core to the SPARQ OS platform.

We’re so excited to see Road.Travel now part of the fast-expanding SPARQ platform. P3 and Road.Travel share the vision and objective to transform the in-vehicle environment through technical innovation to make driving an experience of education and enjoyment, far beyond simply travelling from point A to point B,” he added.

Nikita Dedik
Founder and CEO of Road.Travel

Founded in 2018, London-based Road.Travel crafts driving itineraries designed to take advantage of scenic routes as well as popular attractions. Road.Travel comprises over 2,000 adaptive road trip guides in 57 countries. The guides include detailed curated itineraries, places of interest, recommended locations to stay and eat, among other useful information. Road.Travel’s products have been adopted by a number of major automotive brands, including selected models from Audi, BMW, and Ford, as well as tourist marketing organizations such as Visit Dubai and Visit California.


Road.Travel brings a particularly exciting aspect to any journey, and can make every trip more informative and enjoyable. We’re really excited to partner with Road.Travel to bring its compelling curated travel guides to our OEM customers, and enhance the driving experience for the people inside their vehicles.

Marius Mailat
CTO & Managing Director of P3 digital services


SPARQ OS is the dynamic and rapidly developing IVI solution developed by P3 based on Android Automotive OS, the fastest growing in-vehicle operating system in the world today. SPARQ OS’s cockpit platform includes a diverse appstore, smart navigation, digital and personal voice assistant, charging, media and entertainment. It features fully automated over-the-air software and firmware updates, ensuring always-up-to-date functionality and promoting sustainability.



About Road.Travel

We at Road.Travel believe in the transformative power of journeying by road and strive to be the spark to every explorer’s best road trip experience through our pioneering technology and creative community. Our Adaptive Travel Guides bring touristic content right into the car.


For media information:

For Road.Travel:

Simon Lewis


For P3 digital services:

Cynthia Ritchie
+44 (0)20 4518 7555