New IVI and Instrument Cluster Platform Provides More Flexibility, Choice and Economies for Automakers
Stuttgart, Germany – 16 December 2024 – P3 digital services, leading provider of In-Vehicle Infotainment (IVI) systems, announces that its groundbreaking SPARQ OS platform is now pre-integrated for the upcoming i.MX 95 applications processors from NXP® Semiconductors.
The new pre-integrated hardware+software solution gives OEMs even more flexibility and technology choice for their next-generation cockpit infotainment service offerings, with the ability to roll out infotainment and instrument cluster innovations simultaneously.
The i.MX 95 family is one of NXP’s latest architectures and is designed for applications such as infotainment and safety cluster and aims to provide ultra-efficient performance and scalability. It features a new generation of graphics processors for enhanced 3D and 2D graphics performance, with a wide array of complementary advanced features.
NXP’s i.MX 95 applications processor offers improved multimedia capabilities with support for the latest video standards and higher resolution displays. Enhanced support for AI and machine learning applications are provided by the dedicated NXP eIQ® Neutron NPU hardware accelerator. These powerful processing capabilities make the new pre-integrated solution an ideal technology foundation for automakers to create advanced infotainment offerings that meet the growing expectations of consumers, both today and tomorrow.
SPARQ OS is the dynamic and rapidly expanding IVI solution created by P3 based on Android Automotive OS, the fastest growing in-vehicle operating system in the world today. SPARQ OS’s digital cockpit platform includes a diverse app store, smart navigation, digital and personal voice assistant, charging, media and entertainment. It features fully automated over-the-air software and firmware updates, ensuring always-up-to-date functionality and promoting sustainability.
This new integration broadens the relationship between P3 and NXP. In September 2023 P3 announced integration of SPARQ OS with NXP’s widely deployed i.MX 8QuadMax applications processor. Both pre-integrated solutions empower OEMs to accelerate market launches for new products, while realizing significant operational and cost benefits.
It is also a key milestone in the companies’ aim to create a complete turnkey solution for infotainment and cluster domain pre-integrated on the NXP i.MX 95 EVK [Evaluation Kit]. The resulting solution will enable a common hardware platform to power two in-vehicle screens, running two different operating systems – RTOS and Android Automotive, yielding streamlined deployment and resource efficiencies.
NXP has a long history delivering Android solutions to the automotive market, which have a high level of acceptance among global OEMs. P3’s SPARQ Android-based application framework on NXP’s i.MX 95 series helps OEMs magnify the end user experience and software revenue streams, while reducing the development time and costs for Tier 1’s and system integrators.
Dan Loop
Vice President and General Manager, Automotive Edge Processors at NXP
We’re excited to build further on our partnership with NXP and to provide the automotive industry with yet another powerful pre-integrated infotainment technology platform. Together with NXP, we’re helping more car OEMs to rapidly deploy advanced Android Automotive powered infotainment solutions that yield cost and operational efficiencies, meanwhile consumers gain the opportunity to enjoy transformative IVI experiences with SPARQ OS at the heart.
Marius Mailat
CTO & Managing Director of P3 digital services
NOTE TO CES 2025 MEDIA: Book your 1:1 meeting and demo with the SPARQ team here.
For media information:
For P3 digital services:
Cynthia Ritchie
cynthia.ritchie@p3-group.com
+44 20 4518 7555