Seamless In-Car Entertainment into vehicles with Android Automotive

3SS delivers branded entertainment experience in Android Automotive

Advanced entertainment experience that makes being on the road more enjoyable than ever before, for all the car’s occupants.

Recognised video user experience specialists 3SS delivers engaging array of apps and services with content to delight everybody in the car, powered by Google’s Android Automotive OS.

Founded in 2009, 3SS is an acknowledged leader in system integration, software engineering, UI/UX design innovation and solution architecture for Pay-TV operators world wide. 3SS’ 3Ready Product Platform is seamlessly integrated with SPARQ OS to bring customized, leading edge video entertainment services into the vehicles. Today 3Ready enables advanced TV experiences for major service providers around the world with a combined reach of over 35 million homes.

Key benefits:

  • video playback support incl. stream-URLs (DASH & HLS) or deeplinking and HTML support
  • video streaming service incl. SVOD, AVOD, TVOD
  • harmonized APIs for 3rd party content ingestion and integration
  • super-aggregation and content-rich app discovery
  • UX flexibility and 100% customization capabilities
  • service monetisation & innovations incl. contextualisation, analytics & non-intrusive advertisement

3Ready brings the much-loved content super-aggregation experience to the car, with passengers able to access a rich array of pre-integrated third-party content and apps. Enhanced content discovery and aggregation means that everyone in the car gets personalized entertainment, from video streaming to in-car gaming. Diverse content offering can be efficiently enhanced and adapted in real-time by set of business-rules or editorial adjustments.

3SS provides UX flexibility and management capability that helps carmakers to differentiate from their competitors with a next-level entertainment service. Uniqueness relies on 3Ready Control Center, a key pillar of 3SS’ 3Ready Product Platform, that enables the UX to be managed and targeted dynamically, all from a single unified system, in real-time. UI/UX can be flexibly configured by the automotive OEM and branded accordingly. Ever-evolving 3Ready Product Platform provides a roadmap of innovations from which customers benefit over the long term.

The 3SS & P3 partnership leverages the respective expertise of both parties: P3’s deep experience of the enabling solid & reliable technologies behind In-Vehicle Infotainment OS and 3SS established track record in delivering advanced entertainment user experiences to multiple screens. 3SS and P3 share the same values and vision, namely building customised solutions based on an open and adaptable technology platform Android Automotive OS. The solution enables carmakers to have full control over the customer experience, create new differentiation factor and benefit from the feature monetisation.”

Tomasz Dzikowski
3SS, Product owner automotive

Bringing together our respective and complementary technological know-how and industry experience, and our shared vision, P3 and 3SS have embarked on a journey whose destination is transformational In-Vehicle Infotainment powered by Android.

Marius Mailat
P3 digital services, Managing director & CTO

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