what3words

Now SPARQ users can navigate and share specific locations, including building entrances, parking spaces and rural areas.

Innovative location technology what3words is now available in SPARQ Store, part of P3’s infotainment platform SPARQ OS. Now automakers choosing SPARQ OS IVI can offer what3words as a feature to drivers in connected vehicles across the globe, further optimizing the in-car navigation experience.

Location accuracy and issues around speech recognition are among the main problems reported by sat nav users worldwide. Street addresses often lack precision, with postcodes covering large areas making it difficult for drivers trying to navigate to locations such as specific building entrances. New builds often don’t have addresses, and large complexes, like stadiums are often assigned a single address and yet have multiple entrances and car parks.

what3words provides a simple solution: The system has divided the globe into a grid of 3 meter x 3 meter (10ftx10ft) squares, and assigned each a unique combination of three words: a what3words address. This means every building entrance, parking spot and electric vehicle charging point has its own very precise location identifier.

With market-leading voice accuracy, what3words addresses can be entered by either text or voice, just like a regular street address or point of interest. As every one is unique, what3words addresses help minimize errors and get drivers exactly where they want to go.

From navigating to specific entrances and loading bays, to locating charging spots for electric vehicles, what3words offers drivers a simple solution that can radically improve the navigation experience. We are extremely proud to join SPARQ Store and look forward to working with automotive partners to offer drivers worldwide a better, more seamless navigation experience.

Chris Sheldrick
Co-founder & CEO of what3words

what3words is a great example of a technology that benefits both OEMs and consumers alike. We’re constantly evolving and enhancing SPARQ OS to provide our customers with technology that enhances the driving experience. what3words’ innovative navigation and positioning capability can transform user experience in countless situations, and is a great addition to our Android Automotive IVI OS.

Marius Mailat
CTO & Managing Director of P3 digital services